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  • Writer's pictureBrenda Armstrong

Digital Transformation. A High Tech Make-Over?

A Digital Transformation is an incredibly complex proposition for enterprise companies to take on. In short, Digital transformation is using technology to change how companies operate and deliver value to your customers. But here's the thing - you can't do it alone!


You need your extraordinary employees to come along for the ride, and that's where a human capital strategy comes in.


Digital Transformation isn't new, but only some companies have had the chance to experience it. Imagine your company has sold widgets, you've been doing it the same way for years, but now you want to start selling them online. That's where digital transformation can impact your organization—taking paper processes to the digital world. But wait, do your employees know how to sell widgets online? Do they know how to use the fancy new online store software? If not, you need to upskill and reskill them. Your role in equipping them with a superpower is critical in helping your organization conquer the digital world.


You may have internal technologists already playing their part in your digital transformation. However, if DT is new to your organization, here are a few digital gurus that would be valuable to have on your team:

  • Digital Product Manager: They oversee the development and management of digital products.

  • User Experience (UX) Designer: UX designers create digital products and services that are intuitive, user-friendly, and engaging.

  • Data Scientist: Use data to identify patterns, create models, and make predictions that can inform business decisions.

  • Digital Marketing Specialist: Create and implement marketing campaigns across digital channels, such as social media, email, and search engines.

  • Cloud Solutions Architect: Design and implement cloud-based solutions that meet the needs of businesses and organizations.

But it's not just about skills and what they offer - it's also about motivation. Change can be scary and overwhelming, but if your employees feel supported and engaged, they're more likely to be productive and excited about the transformation. So, think about ways to create a culture of learning and development for the entire organization. Planning, rolling out, communicating, and educating the company will make the change pill easier to swallow.


Are you considering hiring a team for a digital transformation? You want to attract the best and brightest talent. Well, today's top talent wants more than just a paycheck. They want to work for a company that invests in their development and growth. Consider perks and benefits outside of the traditional 401K and bonus. Opt for offering modified PTO plans, pet-project/sandbox learning, and creative education stipends. The more innovative and successful your digital transformation will be when you have the best and brightest talent on board.


Regardless of how simple or elaborate your digital transformation plan is, it is a collaborative mission. Be sure to bring your employees along for the ride. Invest in your employees' skills and motivation; you'll be unstoppable in the digital world!


Pursuing a digitial transformation, but missing key players? ITEOM can help.


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